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Representative, Consumer Brand Management – Product Strategy


Orlando, FL
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Job Details

Company NBC Universal

Job Title Representative, Consumer Brand Management – Product Strategy

Jobid 23768-366713

Location: Orlando, FL, 32806, USA

Description **Job Number** 33322BR

**Job Title** Representative, Consumer Brand Management – Product Strategy

**Business Segment** Universal Studios

**Sub-Business** Universal Orlando

**Posting Category** Marketing

**About Us** Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in 2020 in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as the The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

**Career Level** Experienced

**Country** United States

**State/Province** Florida

**City** Orlando


Partner with Senior Manager, Consumer Brand Management, CityWalk to develop the business cases, strategy and initiatives associated with CityWalk and Blue Man Group; including cross-divisional planning & communication and providing of strategic vision to other internal departments to increase total sales, attendance and revenue.


+ Partner with Senior Manager, Consumer Brand Management team, Consumer Insights & Strategy team, Operations, and Revenue Operations to assist with the development of brand strategy, business cases, products and campaigns for Product Strategy and CityWalk. Assist in communicating strategic direction to all program stakeholders in respective areas for successful, cross-channel management & implementation.

+ Partner collaboratively with Revenue Operations, Operations and Integrated Marketing Communications teams to ensure marketing efforts are aligned with overall brand strategies.

+ Assist in cross divisional project management and the development and reporting of campaign performance measurements and look back assessments; maintain ongoing business dashboard, revenue, and attendance.

+ Administrative tasks as assigned including collateral and budget maintenance.


**EDUCATION:** Bachelor's degree from a four-year college or university in Business, Marketing, or Communications, MBA preferred or equivalent work experience required; or equivalent combination of education and experience.


+ 3-5 Years Marketing & project management experience required; at least 3 years of experience preferred or equivalent combination of education and experience. 2-3 Years: experience within theme park destination or travel/tourism; or equivalent combination of education and experience.

+ Problem solving skills with an ability to anticipate project needs.

+ Analytical skills, including experience working with data, analyzing information and reporting findings.

+ Excellent verbal, written and proofreading skills.

+ Proficiency with MS Office programs, especially Excel, PowerPoint and Outlook. Experience in Access or SQL Server a plus.

+ Prior marketing experience working in a team environment.

+ Prior customer-facing operational experience at a theme park a plus.

+ Must be energetic, self-motivated, and demonstrate a strong personal desire to achieve results.

+ Capable of multi-tasking, in a fast-paced, quickly changing environment.

+ Extremely detail oriented and resourceful.

Your talent, skills and experience will be rewarded with a competitive compensation package.

**We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.**

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