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Research Analyst- Digital


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Job Details

Company NBC Universal

Job Title Research Analyst- Digital

Jobid 23768-380363

Location: London, GBR

Description **Job Number** 35858BR

**Job Title** Research Analyst- Digital

**Business Segment** Global Distribution and International

**Sub-Business** International TVD

**Posting Category** Digital Media

**About Us** NBCUniversal is a leader in providing entertainment programming to the US and international marketplaces. The International Television Distribution division is responsible for the international distribution of NBCUniversal product to all forms of linear and digital media. This includes distribution of current and library theatrical movies, direct-to-video movies, documentaries and specials, plus all forms of television product – scripted TV series, non-scripted TV series, mini-series, animation and TV movies. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Career Level** Experienced

**Country** United Kingdom

**State/Province** - -

**City** London


The Audience Research & Analysis department is responsible for supporting NBCU’s international channels (UNI), content licensing (TVD) and Production (TVP) businesses with audience-based quantitative and qualitative tracking, analysis and reporting in all international territories across all consumer facing platforms.

The primary function of the role is to provide important tactical and strategic analysis to help drive the international growth of i) the new media TVD business, and ii) Hayu, NBC Universal’s reality TV subscription VOD service.



Essential Responsibilities:

• Support collation of performance data and maintenance of reporting tools, working with external agencies where appropriate.

• Produce regular performance reporting and ad hoc analysis for the new media content licensing business

• Monitor and communicate digital market trends to stakeholders

• Support the delivery of primary research (qualitative or quantitative) as and when necessary

• Work with Digital research team to represent NBC Universal in market tracking initiatives, supply data where appropriate, and communicate results

• Evaluate the competitive landscape and communicate insights to the business.

• Monitor and analyse channels’ digital activity, including the performance of managed properties and traffic initiatives

• Maintain the quality and integrity of data by cleaning, filtering and setting up systems to collect NBCU 1st party data in the most efficient way

• Support the Digital Audience Research & Analysis Team as required.


• An active interest in the international media business

• Good understanding of the digital media landscsape, with a detailed understanding of the variety of ways that consumers are now watching content

• Strong numeracy and analytical skills, with the ability to craft out insightful and visually appealing reporting

• Excellent verbal and written communication skills

• Excellent attention to detail

• High proficiency with Microsoft Excel and PowerPoint

• Experience analysing and using 1st , 2nd and 3rd party datasets

• Comfort working with, and ability to summarise key findings from, large data sets

• Excellent time management and organisational skills

• Ability to take initiative and prioritise workloads to ensure all relevant deadlines are met

• Experience with some media analysis tools (e.g. Omniture, Comscore, Nielsen, Global Web Index, TGI, Touchpoints BARB, Hitwise, Crimson Hexagon, internal systems)

• Experience with reporting packages (e.g. Power BI, Strategy Analytics) database languages (e.g. SQL) and visualisation tools (e.g. Tableau) would be beneficial, but not essential

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

All applicants must be able to provide documentation to prove they are able to work in the United Kingdom.

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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