23 hours
2018-01-222018-02-20

Research Director Multiple Markets

Omaha, NE
  • Job Code
    1701761
Research Director Multiple Markets - Hearst Television Careers

Research Director Multiple Markets

🔍 Omaha, Nebraska, United States

📁
Sales
💼
KETV TV
📅
1701761 Requisition #
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KETV and KCCI have an opening for an experienced Regional Research Director that will analyze all ratings and research information to design compelling stories for our sellers and outside promotion. This is a great opportunity to join one of the broadcast industry’s most respected companies, Hearst Television. The ideal candidate will be proficient in Nielsen software, Marshall Marketing, Kantar and Wide Orbit Media Sales.  The ability to translate digital research into meaningful stories to support cost platform sales projects will also be important for this role.  This position is actively engaged in providing relevant research and strategic guidance to the stations’ news, programming and creative services departments.  The ideal candidate will be analytical, creative and proactive.  This position will be located in Omaha, but will require some travel to KCCI in Des Moines, IA as well. 
 
Job Responsibilities:                                              
  • The ability to create compelling stories that reinforce the marketing power of all of the stations media platforms including digital is essential.
  • The Research Director plays an integral role in the advertising sales department and works closely with station management on projects and marketing initiatives
  • The candidate will be an active participant in sales, promotional and news activities, including but not limited to presentations to clients, station management, and at full station staff meetings.
  • This position requires the command of various software applications utilizing Nielsen research and other quantitative and qualitative data.  Experience with Wide Orbit Media Sales (One Domain) is preferred.
  • The Research Director is the stations’ conduit for strategic information on the station’s sales, news, web/mobile/digital platforms and programming performance.
Experience Requirements:
  • Prior advertising, marketing and/or broadcast experience preferred.
  • A background in consumer and/or media research and related software applications is required.  
  • Proficiency in Nielsen software, Wide Orbit Media Sales, Marshall Marketing, Kantar, Excel and PowerPoint are required.
  • Military experience will be considered.
Qualifications Requirements:                    
  • Must possess analytical skills, creativity and desktop publishing expertise  
  • Must have command of related software applications    
  • Solid presentation skills preferred.
Education:    
  • A college degree combined with advertising, marketing or broadcast experience is preferred
  • Military training and experience will be considered

About Hearst Television

We are Hearst Television, a national multimedia company. We own and operate 30 local television stations and two local radio stations, serving 26 television markets across 39 states, reaching approximately 21 million US television households. Our mission is to be No. 1 in broadcasting, achieving that status with integrity, respect and community spirit.

That’s the bigger picture. But there’s another story here too. A story of an award-winning, diverse, stable, supportive employer, guided by strong principles and engaged, involved professionals who believe in what they do.

Culture

Television is a high profile medium, and most people will recognize the Hearst name. But, within Hearst, Hearst Television has a distinctive culture of our own and a track record to be proud of in our own right. Our success is built on how we support our people, support our communities and always place integrity at the center of every action we take.

Because Hearst Television is an established, stable organization with real history and heritage, we have values, a vision and a leadership style that are firmly embedded in our operations. There’s definitely an identifiable ‘Hearst Way’ of doing things: supporting your colleagues, acting with integrity, and always thinking about the bigger picture when making decisions.

Values

Our Leadership Values set a code of standards for our employees in their relationships with colleagues, customers, audiences and the communities we serve. Our values include:

Set the highest standards of integrity, character, honesty and fairness. Articulate a clear vision of what is to be accomplished. Communicate effectively. Help others succeed. Respect and trust your colleagues. Value different skills, talent and ideas. Recognize good performances. Be customer focused. Be passionate and take pride in what you do. Have fun and WIN!

Vision

We recently conducted focus groups with employees from more than 50% of our stations – with the objective of better understanding our culture, our shared ways of working and the features of Hearst Television that people prized the most. The findings were genuinely fascinating. People who work here love the way that they have a voice and opportunities to express themselves. While we may be part of the wider Hearst Corporation, we still have a family feel and a collaborative, supportive environment. There’s a sense of community, and an appreciation of the stability that comes with life in a big organization. At the same time, everybody recognizes that we’re ambitious too. We’re established, but not set in our ways. Big, but never slow to move. Above all, it’s our integrity that counts the most. We’re renowned for bringing the news to our communities with sincerity and transparency. People trust us – and that makes our employees proud to work here.

Categories

  • Biotechnology / Science
  • Research

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

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Research Director Multiple Markets

Hearst Television Inc
Omaha, NE

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