Research Director

Location Tulsa, Oklahoma Job Number 177588 Brand Cox Television Tulsa, LLC


The Research Director is responsible for leading Tulsa TV’s research process. Must support the sales and news departments in all areas relating to research. The ideal candidate will be able to hit the ground running, take charge of their position and provide excellent support to our staff of sales, news, programming, and creative professionals. We are looking for someone who has the ability to work effectively with all the departments at our television station and be flexible in an ever changing environment.

Required Skills
Survey design experience
Working knowledge of statistics
Software agility
Excellent math skills
Ability to analyze complex research and convey into clear action steps
Superior knowledge of PowerPoint
Excellent presentation skills

•Provide sales support collateral materials for sales staff by producing positioning materials as indicated by overnight ratings delivery and survey periods – Highlights, Sales Pieces, Sports & Specials Decks, etc.
•Generate viewing estimates for programming and specials. When appropriate, coordinate with CoxReps for production and distribution of viewing estimates and sales pieces.
•Build tailored research presentations to meet client needs utilizing the station’s research tools and assets, including Nielsen, NLTV (Nielsen Local TV), WRAP, Simmons, Scarborough, Kantar, Polk, and CMG Research.
•Train sales and support staff in use of market media software applications, including Wide Orbit Media Sales, Kantar, Scarborough, and Polk.
•Make sales calls with account executives and sales managers to present research information.

•Manage the news research process to help develop effective news strategies.
•Interpret Nielsen data such as quarter-hour ratings, minute ratings, and flow studies. 
•Collaborate and coordinate with CMG Research, KOKI department heads, consultants, and vendors to craft, review and execute on plans developed from various primary research studies – including but not limited to viewer preferences (perception analyzer) and creative effective.

•Produce ratings research information for Sales, News, Programming, Creative Services and station management using primary (Magid and Kovsky) and secondary (Nielsen, Simmons, Scarborough and Kantar) research sources. 
•Ensure marketing materials contain research information that meets the KOKI standard for publication, including accuracy, appropriate use of sources, accomplishing sales goals.
•Maintain on-going trends of ratings data and program tracks.
•Supervise Nielsen for sample accuracy and correct titling.
•Gather and interpret digital research including comScore, WebTrends and Omniture to help create strategies based upon research received.    
•Analyze competitive media including television stations, cable interconnects, radio, newspaper, and digital among others.
•Perform other duties as assigned by management.


•Bachelor's degree from four-year College or University, preferably with emphasis in statistics, marketing or marketing research.
•Preferred five years medium market experience.
•Strong communication skills - ability to present information effectively in group and one-on-one situations to managers, sales team, news staff, and station clients. 
•Exceptional problem solving and math skills.
•Ability to comprehend somewhat complex data and instructions. 
•Excellent computer skills—full command of Microsoft Office
•Ability to prioritize and multi-task many projects at one time.
•Must be flexible and able to adjust to the changing demands of our environment.
•Very organized and excellent attention to detail.
•Ability to work well with all levels of the organization.


About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like,, Dawg Nation, SEC Country,, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at

Organization: Cox Media Group

Primary Location: US-OK-Tulsa-2625 South Memorial

Employee Status: Regular

Job Level: Manager

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing