Sales Research Analyst

Location Pittsburgh, Pennsylvania Job Number 179794 Brand WPXI-TV

Description

WPXI-TV, the NBC affiliate in Pittsburgh, Pennsylvania is looking for a talented Sales Research Analyst. This is a full-time position.  The candidate will provide relevant research data, analysis and support for all WPXI properties to our local and national advertising teams. WPXI properties include a local cable news channel (PCNC), a digital sub-channel (MeTV), and the strongest online/mobile/social local news outlet in the Pittsburgh market. 
The job of Sales Research Analyst requires excellent written, verbal and math skills, and strong computer skills. The ability to analyze and present research results to staff, clients and management will be paramount in this position.
KEY RESPONSIBILITIES
  • Track, analyze and produce daily, weekly, and monthly ratings reports and trends
  • Effectively position the primary and secondary data in the form of sales support pieces, custom sales presentations, qualitative analysis and comparagraphs
  • Maintain the Nielsen overnight ratings database
  • Update and maintain avail inventory  in Wide Orbit Media Sales, creating program estimates and interfacing with CoxReps, our national representative firm
  • Utilize digital metrics to analyze and produce effective presentations and support digital sales efforts
  • Demonstrate working knowledge of all primary and secondary research products, their application and software (products include but are not limited to: NSI Arianna, Nielsen Local Television View (NLTV), Wide Orbit, Scarborough Research, Kantar Reports, Adobe Analytics and Google 360 )
  • Strong understanding of sales process and the ability to make occasional sales call presentations
  • Oversee various research related projects
  • Keep staff informed of  industry news, NBC programming and local business news
  • Assist the Research Director to provide each department in the station with outstanding research services


Qualifications

REQUIREMENTS
  • Minimum of an Associate’s degree in Communications, Marketing, Business or relevant field preferred
  • Experience working in media marketing, market research, or a high level sales support role is preferred
  • Advanced skill in Excel, and PowerPoint required
  • Creativity and self-motivation a must, with the ability to multi-task in a fast-paced, ever-changing environment
  • Strong organizational and time-management skills required
  • Good writing skills
  • Strong digital and social media skills
COX - 330 

Organization: Cox Media Group

Primary Location: US-PA-Pittsburgh-4145 Evergreen Road

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing