14 hours
2017-11-172017-12-16

Senior Vice President, Audience Studio Sales

New York, NY
  • Job Code
    36933BR
Company NBC Universal

Job Title Senior Vice President, Audience Studio Sales

Jobid 23768-386306

Location: New York, NY, 10176, USA

Description **Job Number** 36933BR

**Job Title** Senior Vice President, Audience Studio Sales

**Business Segment** Ad Sales

**Sub-Business** Ad Sales Portfolio Sales

**Posting Category** Sales

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Country** United States

**State** New York

**City** New York

**Responsibilities**

The Senior Vice President, Audience Studio Sales will be a key leader within the Audience Studio, which is a new and exciting division of NBCUniversal’s ad sales organization. The Audience Studio is NBCUniversal’s suite of advanced advertising products, allowing advertisers to target specific audiences to achieve their campaign goals across all channels. This position would be responsible for sales strategy and monetization of all of NBCU’s data-driven, cross-portfolio and cross-channel advertising products. She/he would play a critical role in helping to shape the direction and monetization of data-driven audience-centric products and offerings, including, but not limited to optimized national linear TV, addressable and IP TV, programmatic display and video, as well as programmatic TV. Our team is leveraging vast amounts of consumer, viewership and usage data to change how traditional (linear) TV and digital advertising is packaged, sold, planned, delivered, optimized and measured for clients. The Senior Vice President, Audience Studio Sales will be part of a specialized team of disruptors looking to shape the convergence of traditional TV and digital advertising.



Responsibilities include, but are not limited to:

• Lead all aspects of NBCU’s Audience Studio revenue strategy taking into consideration the marketing objectives of advertisers as well as the Audience Studio’s product offerings.

• Lead market development for NBCUniversal and act as a lead for agencies and clients for all advanced advertising products.

• Drive short-term and long-term go to market plan and help the sales team to both meet and exceed quarterly budgets and goals.

• Use data driven assets to cultivate monetizable solutions for clients and ensure clients receive superior customer service.

• Own, develop, and maintain positive and strategic relationships on behalf of NBCU with advertising and agency client partners as well as key ad tech players. Work to establish strategic partnerships with agencies and advertisers to advise and co-develop new data capabilities that align with the client’s campaign objectives.

• Provide positive and effective leadership to sales teams. Effectively communicate the division’s vision and goals (both financial and qualitative) to the sales team and ensure that they understand and are motivated to achieve them. Encourage creativity and innovation throughout the sales process.

• Encourage cohesive and collaborative partnerships with senior sales leaders and other internal teams (Products, Strategy, and Inventory Management) across NBCU to develop data oriented solutions and to ensure a unified and coordinated strategy is presented in the market.

**Qualifications/Requirements**

Required Qualifications

• 15+ years sales experience or equivalent hands-on training with a proven success record

**Desired Characteristics**

Desired Qualifications

• Prior sales experience or sales equivalent experience in television or in a digital media environment

• Understanding of audience targeting, DMPs and optimization

• Familiarity with addressable television, and the agencies who transact in new media

• Understanding of programmatic buying and selling

• The successful candidate will be self-motivated, reliable, and professional with superior negotiating skills

• Detail-oriented and self-starter

• Knowledge of and/or experience with Digital Advertising

• Exceptional communication, negotiation and presentation skills

• Excellent interpersonal and client relation skills

• Able to multi-task in a fast-paced, deadline-driven environment

• Strength in prospecting – generating proposals and closing the sale

• Ability to build and maintain relationships at the senior level

• Candidates will be computer literate in MS Excel, Word and PowerPoint and must have the capacity to analyze numeric data

• A four year degree (B.A., B.S.) from an accredited college or university

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Click Here to view the NBCUniversal Candidate Privacy Statement.



Categories

  • Management/Finance/Administration/IT
  • Sales

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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Senior Vice President, Audience Studio Sales

NBC
New York, NY

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NBC
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