4 days old
  • Job Code
Careers Center - Social Media Director

Social Media Director

# of Openings
RNN/Hub News
Employment Status
Regular Full-Time
Work Days
M-F, varies
Work Hours
8-5, varies

Job Overview

Social Media Director


Are you a social media expert, with a proven track record of engaging audiences?  Can you lead a team in creating video, social media, and digital content which will break through the social media clutter?  Would you like to join an innovative group dedicated to producing and distributing quality news and information content in a rapidly changing media environment?


If so, we’d like to talk with you.


Raycom Media is looking for a Social Media Director to lead the creation and curation of social media content at our new Digital Content Center in Atlanta.  We’re looking for someone who understands how to create and promote engaging content which is clickable, sharable, and supports our digital brands.


This key position will drive social media strategy and execution in collaboration with a team charged with providing a full breadth of national and international news and lifestyle content serving 40+ local media properties and more than 10M social media followers. We need someone with a full understanding of social media best practices and can use metrics to drive editorial content creation and distribution. 


As part of our leadership team, the Social Media Director will partner with our news, features and analytics directors to ensure we are telling great stories and growing our audience.


The ideal candidate will have

  • 3-5 years leading a social media team
  • Complete understanding of Facebook, Twitter, Instagram, etc and what works on each platform
  • Familiarity with digital tools and analytics such as Buffer, Crowdtangle
  • Skills to turn both hard news and softer news into social-friendly content
  • Excellent verbal and written communication skills
  • Ability and desire to lead and teach your skills to others
  • Bachelor’s degree in marketing, communications, journalism or a related field, or equivalent professional experience


Here’s some information about us


Our location

Raycom’s Digital Content Center is based in Atlanta, Georgia.  


Our audiences

We have a digital audience of more than 40-million unique users each month.  They use our websites, apps and mobile products to find out what is happening in our communities, country and the world.  We also have more than 9 million people who like and follow our brands on Facebook.  We like them too.


Our story

Raycom Media is a growing team of nearly 5,000 people, dedicated to our communities and great story telling while providing marketing solutions for our clients.  With more than 65 television stations and digital brands, we bring news and information to consumers in 44 markets across 20 states every single day across multiple platforms.  Our Pure Cars team, based out of Atlanta and Charleston, is the digital leader in automotive advertising solutions.   Tupelo-Raycom, is our exciting sports and entertainment production group based in New York and Indianapolis.  In Charlotte, you will find Raycom Sports, a production, marketing and events management team, second to none. Then just outside of Nashville, RTM Productions is revving things up as our innovative automotive programming and marketing company.  Last but not least, your home for food, travel and lifestyle content in the South, The Southern Weekend, based in Atlanta.


Ready to join us?   online at http://www.raycommedia.com/careers.  Please be ready to submit samples of your social media work.  Additional duties may be assigned as necessary.  No phone calls please.  EOE-M/F/D/V





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  • Arts / Entertainment / Media
  • Reporter

Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business.

Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 53 television stations in 37 markets and 18 states. Raycom stations cover 13.1% of U.S. television households and employ nearly 4,000 individuals in full and part-time positions. In addition to television stations, Raycom owns Raycom Sports (a marketing, production and events management and distribution company in Charlotte, NC) and Tupelo-Honey Productions (a Sports and Entertainment Production company based in New York), as well as Broadview Media (a post production/digital signage company based in Montgomery). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website.

Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics.

With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog.

Raycom Media is headquartered in Montgomery, Alabama.

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