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Social Media Lead/Digital Media Producer, KNSD


San Diego, CA
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Job Details

Company NBC Universal

Job Title Social Media Lead/Digital Media Producer, KNSD

Jobid 23768-369757

Location: San Diego, CA, 92108, USA

Description **Job Number** 33903BR

**Job Title** Social Media Lead/Digital Media Producer, KNSD

**Business Segment** Owned Stations & Affiliate Relations

**Sub-Business** NBCUOTS - KNSD

**Posting Category** Digital Media

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

**Career Level** Experienced

**Country** United States

**State/Province** California

**City** San Diego


Job Purpose

The Social Media Lead / Digital Media Producer (DMP) plays a major role in day to day execution of NBC 7 San Diego’s digital news and social media strategy, working with other members of digital and news team to ensure content is consistently up to the minute, differentiated, impactful, and relevant to a growing digital audience. Social elements of the position cross over in multiple departments including news, community, public relations, customer service, marketing and promotions. The SM Lead / DMP will train NBC 7 staff to effectively use social media tools to monitor, report, find sources and develop leads for stories. The role will also have analytical responsibilities to capture and disseminate the impact of social on distribution and audience development. The role will regularly produce video and graphics content for their social and mobile platforms. The position requires acute attention to detail, rapid response, editorial judgment and flair, and consistent day-to-day execution and project-management responsibilities within a 24/7 newsgathering operation.


+ Ensure that NBC 7 San Diego social media accounts are engaging and timely sources of breaking news

+ Lead NBC 7 San Diego’s social media and engagement efforts by working with and training staff (on-air, off-air and online) to use social media tools to monitor and report news, find sources and leads for stories.

+ Gather, edit, package and publish local news content – focusing on (but not limited to) News, Weather and Traffic – on

+ Write text articles, publish video and edit image galleries according to local editorial “voice”

+ Produce and edit dedicated social video to maximize audience reach and enhance visual presentation

+ Serve as a top advocate for social media in the newsroom

+ Oversee monitoring of mainstream and social media for story ideas and competitive intelligence.

+ Identify buzz-worthy stories of the day using data and metrics available and communicate during daily news meetings

+ Enforce editorial style guides, standards, and practices

+ Promote and aggregate NBC 7 San Diego journalists (on-air and online), serve as a recognized expert within the industry on social media topics, and build NBC 7 San Diego’s brand on social networks

+ Monitor and respond as the dominant voice of NBC 7 Social channels, including NBC 7 San Diego Facebook, Instagram, SnapChat, Twitter, Pinterest & LinkedIn among others

+ Work closely with Marketing, Promotions, & Community on various promotions and initiatives

+ Launch Social promotions on a regular basis to engage and grow following

+ Think pro-actively and coordinate with promotions, marketing, and on-air to create promotional assets driving audience to social channels, website, apps and on-air



+ Excellent news instincts with the ability to react decisively to breaking news; combined with the ability to write succinctly and with flair

+ Advanced social media knowledge and skill set including understanding of Facebook, SnapChat, Instagram, Pinterest, Linked-In and other comparable up and coming social medial channels.

+ Ability to work on multiple tasks and stories simultaneously in a fast paced environment

+ Experience in visual journalism, including video production, GIFs, data visualization and info graphics

+ Aptitude for discovering and producing strong visual and written social media content.

+ Ability to transition breaking news and developing stories into dynamic social media content.

+ Act as a training advocate and facilitator to ensure that staff is properly using social media tools. Experience of working in content management systems required.

+ At least 3 years’ experience as web or digital media editor and/or social media lead in print, online or television news environment (medium to large sized market experience desired)

+ Flexible, with willingness to undertake shift work associated with working for a 24/7 news operation

+ Bachelor’s degree in communication, journalism or related field.

+ Proficient in Microsoft Office tools such as Word, Excel, PowerPoint and Outlook.

+ Demonstrated knowledge of AP Style writing and guidelines

+ Prior supervisory/delegation experience preferred.

+ Fluency in English to native standard.Eligibility Requirements

+ Interested candidates must submit a resume/CV through the site

+ Internal applicants must submit via myNBCU Careers

+ Must be willing to work in San Diego

+ Must be 18 years or greater

+ Must have unrestricted work authorization to work in the United States

+ Must have ability to work any of a 24x7 shift

+ Must accept Solutions, NBCUniversal’s Dispute resolution program

**Desired Characteristics**

+ Knowledge of San Diego city and regions

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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