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Social Media Lead, TODAY Digital


New York, NY
Job Code:
  • Arts / Entertainment / Media
  • Information Technology
  • Digital
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Job Details

Company NBC Universal

Job Title Social Media Lead, TODAY Digital

Jobid 23768-357132

Location: New York, NY, 10176, USA

Description **Job Number** 31428BR

**Job Title** Social Media Lead, TODAY Digital

**Business Segment** NBC News and MSNBC

**Sub-Business** News Digital

**Posting Category** Digital Media

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York


NBC News Digital is seeking a dynamic and energetic Social Media lead to manage social strategy for TODAY broadcast and digital operations. This candidate will help to create groundbreaking social content that drives brand awareness and engagement – utilizing social media tools, emerging technologies and optimizing partnerships both inside and outside of NBC Universal.

Job Duties

+ Develop a winning social media strategy that activates viewers, grows new audiences and encourages repeated site visits

+ Manage a growing team of social media and video distribution employees

+ Discover and break news through social media platforms and tools

+ Oversight of daily posting and engagement across social channels

+ Create highly sharable multi-media social experiences to grow audience engagement

+ Contribute creative ideas to special series and verticals

+ Collaborate across both digital and broadcast teams to integrate social and editorial content

+ Participate in special projects, pitch fresh ideas, and assist senior editors as needed

+ Review and analyze 3rd-party social media daily traffic and growth to contribute to regular reporting and development of action items on user engagement and community

+ Manage video distribution efforts on social, OTT and beyond

+ Grow brand presence and consumer engagement

+ Develop and grow partnerships with other media companies, creative agencies, social media thought leaders and celebrity talent to help grow a relevant social footprint at scale

+ Work closely with Ad Sales on monetization opportunities in emerging technologies

+ Help to identify and cultivate social media ambassadors throughout the organization


Basic Qualifications

+ Bachelor’s Degree

+ 8+ years working in a news operation or agency focusing in news and storytelling, 6+ years in social media

+ Proven track record transforming creative ideas into successful social media implementations across multiple brands

+ Ability to connect brands with trending themes and influencers

+ A sense of what’s popular and buzz worthy while not being afraid to take risks to identify/introduce new social outlets

+ Strong writing skills – the ability to capture the voice of a brand and execute across multiple platforms

+ Relevant experience working in online media and/or publishing, with the ability to react quickly to industry trends and adapt strategy accordingly

+ Must be willing to work in NYC and travel as needed

+ A deep understanding of social media platforms including Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat

+ Proven news judgment, high ethical standards and wonderful interpersonal skills

+ Must be willing and able to work flexible hours depending when demanded by news coverage and other editorial responsibilitiesAdditional Job Requirements

+ Interested candidate must submit a resume/CV through to be considered

**Desired Characteristics**

Desired Qualifications

+ Passion for all things digital

+ Experience with graphic design, Photoshop

+ Experience in video production and editing

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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