1 day old
2017-11-172017-12-16

Sr Manager, News Consumer Insights

New York, NY
  • Job Code
    37085BR
Company NBC Universal

Job Title Sr Manager, News Consumer Insights

Jobid 23768-387071

Location: New York, NY, 10176, USA

Description **Job Number** 37085BR

**Job Title** Sr Manager, News Consumer Insights

**Business Segment** NBC News and MSNBC

**Sub-Business** News Group

**Posting Category** TV Content & Production

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Country** United States

**State** New York

**City** New York

**Responsibilities**

Working within the NBC News Group, supporting NBC News and MSNBC the senior manager, Consumer Insights Research will report to the VP to help provide the organization with a comprehensive consumer view of the overall industry market place and the News Group’s relative positioning by brand. This director will support Programming Leadership, Marketing Strategy, Digital Analytics, Program Insights and Business Development with key insights relative to News Group consumers’ needs, preferences, and behaviors to help inform and enrich key business decisions.



Job Duties



+ Conducting and curating strategic research on key industry issues and trends (linear and digital)

+ Conducting and curating primary research related to key business issues, product development, brand marketing, and user experience

+ Manage research projects and key vendor partners

+ Explore and test new and innovative consumer research methods and techniques

+ Integrate key learning from primary research with behavioral data from syndicated data sources (Nielsen, Set-Top Box Data, Simmons, MRI, etc.) to create program and brand overview presentations

+ Create on-going report outs and recommendations relative to key industry trends, brand performance, and talent tracking

**Qualifications/Requirements**

Basic Qualifications



+ 7+ years’ experience in media/consumer research

+ Strong expertise in both quantitative and qualitative research methodologies, with extensive experience designing studies, analyzing large data sets and conducting focus group and interviews.

+ Extensive knowledge of and experience with a variety of research methodologies, both traditional and non-traditional

+ Solid deductive and creative thinker with the ability to synthesize key insights from multiple sources and succinctly share information relevant for strategic decisions

+ Experience synthesizing and writing research summaries that convey a consumer / brand story, not just reporting numbers.

**Desired Characteristics**

Desired Qualifications



+ Sound leadership and influence skills and ability to interact comfortably with Senior Level leadership

+ Strong project management skills

+ Ability to work as part of a team and under tight deadlines

+ Excellent writing and verbal presentation skills

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Click Here to view the NBCUniversal Candidate Privacy Statement.



Categories

  • Arts / Entertainment / Media
  • News/Programming/Production

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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Sr Manager, News Consumer Insights

NBC
New York, NY

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NBC
New York, NY

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