5 days old
2018-01-112018-02-09

Success Manager

Tucson, AZ
  • Job Code
    2017-7766
Careers Center - Success Manager

Success Manager

ID
2017-7766
# of Openings
1
Department
Sales
Employment Status
Regular Full-Time

Job Overview

KOLD- Success Manager

 

This position will be responsible for maximizing client relationships and services for specific accounts by serving as the primary point of contact for the client as the internal liaison between Media Sales Consultants Media Planners, Research Director and other resource personnel.  This position is the key owner of the post-sale client experience and the key overseer of campaign implementation and performance.

 

Primary Responsibilities:

  • Oversees the daily management of assigned accounts that meet specific criteria
  • Executes regular touch points with clients at campaign inception and throughout the lifetime of the client relationship
  • Identifies up-sell opportunities within an account's marketing strategy and passes them along to the Media Sales Consultant for presentation to the client.
  • Retains client base through exemplary service and positive ROI for the client
  • Targets accounts not meeting account management criteria and recommends strategies for the account to meet that criteria, thus growing the Account Manager's account base
  • Through the identification of new opportunities, grows average revenue per account (ARPA)
  • Evaluates new and existing products to determine optimal fit for each account and makes recommended marketing changes as necessary
  • Develops and maintains working relationships with key contacts and team members in all functional area
  • Coordinates and monitors development of artwork, ad copy and proofs with creative team to ensure successful execution of the client's advertising campaign
  • Receives, compiles and presents campaign performance reports to client; makes recommendations as necessary
  • Stays abreast of client's marketing needs:  strategy, audience, objective and ROI expectations.

Key Traits:

  • Proven self-starter with a natural curiosity toward business solutions and customer positioning
  • Mix of analytical ability to see trends in data and ability to influence customer behavior using results
  • Passionate about improving and innovating the customer experience
  • Desire for future growth and advancement in media sales and customer solutions

Skills and qualifications:

  • Minimum 2+ years of customer engagement experience in the area of marketing/advertising
  • Minimum 2+ years of project and customer management experience.  Matrix or Sales Force experience, a plus
  • Demonstrated ability to communicate clearly with decision makers with various talk tracks depending on expertise level
  • Critical thinking skills including data analysis and ability to position findings to customer with actionable steps
  • Ability to understand customer environments and re-sell Raycom Media's value proposition continually and influence decision makers
  • Fluent in Excel, Power-Point, analytics and research tools
  • Advanced communication, presentation, analytical, and organisational skills
  • Technical prowess
  • Proven ability to manage projects in a changing, fast-paced environment
  • Degree in Marketing, Advertising, Communications or related field strongly pred

Qualified applicants, please  on-line and attach resume with cover letter.  Drug screen required. No phone calls please.  EOE-M/F/D/V

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Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business.

Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 53 television stations in 37 markets and 18 states. Raycom stations cover 13.1% of U.S. television households and employ nearly 4,000 individuals in full and part-time positions. In addition to television stations, Raycom owns Raycom Sports (a marketing, production and events management and distribution company in Charlotte, NC) and Tupelo-Honey Productions (a Sports and Entertainment Production company based in New York), as well as Broadview Media (a post production/digital signage company based in Montgomery). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website.

Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics.

With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog.

Raycom Media is headquartered in Montgomery, Alabama.

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Success Manager

Raycom
Tucson, AZ

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Raycom
Tucson, AZ

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