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Vice President, Integrated Marketing, CNBC Business Day


New York, NY
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  • Management/Finance/Administration/IT
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Job Details

Company NBC Universal

Job Title Vice President, Integrated Marketing, CNBC Business Day

Jobid 23768-370145

Location: New York, NY, 10176, USA

Description **Job Number** 33978BR

**Job Title** Vice President, Integrated Marketing, CNBC Business Day

**Business Segment** Ad Sales

**Sub-Business** Ad Sales Marketing

**Posting Category** Sales

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York


The Position:

The Vice President, Integrated Marketing for CNBC Business Day is responsible for the development, positioning, and packaging of multi-platform marketing solutions for clients of CNBC Business Day, including digital, social and branded content. The position will lead an integrated marketing team and work closely with the department’s Senior Vice President, playing a key role in setting and sharing strategy, liaising with the CNBC Sales team to identify target accounts and lead development of solutions by working with its editorial partners. Additionally, this leader will work on a team representing CNBC within the broader News Integrated Marketing & Network Partnerships team.

Responsibilities include, but are not limited to:

• Drive innovation and delivering best in class multiplatform marketing ideas that meet client needs, leverage brand assets and align with the CNBC brand

• Being creative, strategic and analytical while consistently collaborating to deliver go-to-market strategies for new and existing opportunities and proactive sales materials

• Proactively identify and develop solutions to generate revenue tied to endemic and non-endemic prospects and opportunities across linear, digital, social and events

• Manage, lead and direct the integrated marketing team

• Serve as overall relationship manager with the editorial leads in order to bring value to all constituencies

• Work closely with the Senior Vice President of Sales for News to develop and execute original content solutions

• Maintain a strategic view over the team’s portfolio to align and maximize impact of solutions provided to key stakeholders

• Work with Sales Management/Integrated Marketing to identify key categories, clients and programs for partnerships and develop go-to-market strategy

• Serve as the key point of contact for the Sales team on an ongoing basis to review accounts, solicit challenges and develop recommendations for new opportunities and procedures

• Represent CNBC internally, as part of the NBCUniversal news properties or the entire NBCUniversal Portfolio, and externally in the marketplace with clients and agencies

• Serve as lead when working with the NBCUniversal Client Partnerships/Portfolio Marketing team to help respond to RFPs, identify priorities and merchandise opportunities

• Work with NBCU Audience Studio and other research resources to understand data capabilities and lead the team to apply data and insights to creative opportunities

• Interface with Portfolio Sales Marketing team to consult on programming, priorities and positioning to inform stories and develop presentations and collateral


• Minimum of 10 years of experience in advertising sales marketing within the cable/broadcast television industry, advertising agency or digital company with ad supported revenue or highly related experience

• Minimum of 5 years of experience with financial news content required

**Desired Characteristics**

• Demonstrated track record of success in translating advertiser objectives into high profile integrated marketing campaigns from creative problem solving brainstorms through flawless execution

• Proven ability to collaborate with and influence senior executives, including excellent executive-level presentation skills, leadership and interpersonal skills

• An understanding of marketing partnership development, strategy and sell through and the ability to leverage these skills internally and externally to brand clients, branded entertainment companies and media agencies

• Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously

• Entrepreneurial spirit with desire to work for a large organization

• Comfort with various types and sources of data and ability to derive insights from data; interest in applying data to inform creative solutions

• Ability to supervise, develop and motivate a team consisting of marketing, operational and creative staff

• Established network of agency and client relationships preferred

• Excellent verbal and written communications skills

• Ability to travel as needed

• BA/BS degree highly desired, Master’s degree or equivalent experience preferred

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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